About This Episode

Might it be easier to save the environment by talking less about doing so?

This is one of the intriguing questions Rory Sutherland poses in his book Alchemy: The Surprising Power Of Ideas That Don’t Make Sense.

In it, Sutherland re-engineers some of our basic operating principles. For example, he challenges the largely unquestioned belief that logic and process should be the starting point for all problem solving.

“The Human mind does not run on logic any more than a horse runs on petrol”, he says.

In this podcast, he explains why he thinks we may be looking at problems the wrong way.